Position Title: Associate Web Producer
Job Number: 000381
Job Title: Associate Web Producer
Job Type (Employment Type): Direct Hire
Country: United States
State/Province: California
City: Mountain View
Salary Interval: Per Hour
Job Schedule: Full Time
Job Category: Marketing
Career Level: Intermediate (non-manager)
Level of Education: No Minimum
Years of Experience: 2
Position Description:
As an Associate Web Producer under the direction of the Website Manager, Marketing you will assist with regular web site maintenance using through our content management system. Help maintain consistent look and feel, and optimal usability of the cpp.com website. Design and develop web pages with emphasis on usability and SEO. Manage all content aspects of new product releases and perform description and image updates as needed. Assist with story development and mock-ups of website UI enhancements for our agile development process.
Responsibilities:
Website Development and Content Management 60%:
Work under the supervision of the Website Manager, Marketing on day to day development, maintenance, bug fixes, and enhancements to cpp.com. Assist in the planning, development, and implementation of larger website projects including website redesigns.
Provide support to Website Manager, Marketing with UX methodologies including: user interviews, persona and scenario development, low fidelity design framework, and wire framing. Design and develop landing pages, on site functionality, and other promotional pages to meet Marketing needs.
Web Analytics 20%:
- Establish KPIs based on key web metrics, and produce regular reports for stakeholders. Regularly monitor usage, and make suggestions for website changes based upon traffic patterns.
- Implement ecommerce tracking, analyze conversion rates, and make improvements based on data.
- Work with PMMs and the Director of Website Manager, Marketing to establish and monitor web campaign metrics; recommend site/navigation/content/campaign improvements based on results.
Online Product Catalog Management 20%
- Work cross-functionally with Marketing, Inventory, and IS to ensure the successful release of new products with responsibility for all aspects of online presentation.
- Remove out of print products from website in coordination with Inventory Print Coordinators.
- Update product descriptions as needed and implement yearly review and refresh based on changes to CPP print catalog.
- Position Requirements
Minimum Requirements:
- Basic understanding of web development process, web technologies and the ability to
- write html/CSS/javscript.
- 2-3 experience designing and developing websites, e-newsletters, e-blasts or banner ads.
- Knowledge of CMS-based development with SharePoint or similar CMS.
- Working knowledge of Microsoft applications, operating systems, and Internet browsers.
- Attention to detail, time management, and collaborative approach to problem solving.
- Excellent communication, interpersonal, and organization skills.
- Ability to multi-task under pressure, working on simultaneous projects, interfacing with
- multiple teams.
- All of the following a plus, experience with UX methodologies and/or interaction design
- background, graphic/visual design skills, and project management experience.
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