Marketing Manager(Digital Platforms Management)-Singapore

Job Role: Marketing Manager(Digital Platforms Management)

Job ID: 13002058

Job: Marketing


Location: Singapore

Schedule: Full-time


Description:

Global Network Partnerships is an exciting new division that brings our largest and most strategic network partnerships in American Express proprietary markets together to deliver differentiated assets and capabilities to our bank-issuing partners and increase American Express’ overall scale and share in key markets.

The requirement is for a Marketing Manager position reporting to the Marketing Director, Digital, Strategic Products and Platforms Management. This role is a key driver of digital innovation and capabilities to deliver optimum customer experience for both internal and external stakeholders and return on investment. The lead will also be a brand guardian for digital channels.

Key Deliverables:

• Ensure digital capabilities needs of region are captured in development plans of global team
• Provide feedback on new capabilities developed by global team, capture interest of markets in the region and ensure that interested countries are prioritized for pilot/implementation
• Translate high level business objectives and needs of region/issuer into feasible and suitable digital (web and mobile) product ideas
• Sell new product ideas/assets to key stakeholders for buy-in
• Define scope and requirements of new digital products
• Project manage and drive development of new assets and products including budget management and obtaining internal governance approval
• Track and maintain schedule of projects across the region
• Provide training and support to regional marketing team and where required bank issuers on digital assets
• Responsible for managing all communication by the company in the region and bank issuers via digital channels to ensure that they are compliant with brand guidelines and policies
• Act as subject matter expert on capabilities and marketing in the digital landscape to internal teams and bank issuers
• Leverage best practice and key learnings in the industry and within the company to create new and innovative campaigns to drive acquisition and usage of cards including getting buy-in internally and externally and executing campaign (if regional based)
• Develop and manage portfolio of agencies and vendors

Experience:

• 4+ years of experience across the full range of digital marketing disciplines
• Strong interest and experience in ideation and creating new propositions and services
• Demonstrated success in developing and delivering digital campaigns and capabilities from concept to execution
• Experience in developing digital capabilities internally and through 3rd party developers and agencies
• Track record of developing and executing against a continuous innovation pipeline
• Strong track record of proven business results
• Must understand applications like html, javascript (programming is not a responsibility) and knowledge of SEM and SEO
• Ability to build relationships, influence decisions and drive results without direct authority.
• Highly energetic/enthusiastic person with a strong creative drive and a demonstrated ability to execute and drive results
• Strong motivational skills with a successful track record in matrix management and in managing ambiguity
• Proven ability to execute plans across multiple markets, languages, and time-zones in a matrix organization
• Good analytical and conceptual skills
• Strong project management and execution skills to manage complex projects end to end
• Knowledge of the credit card environment advantageous
• Ability to read and write Chinese, Korean or Japanese advantageous

Job Segments: Marketing, Marketing Manager, Manager, Banking, Bank, Management, Finance

Click here to apply.

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