Company Description:
Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, we are the valuable partner to 11,700 distinct organizations.
Through the resources of Gartner Research, Gartner Consulting and Gartner Events, we work with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,900 associates, including 1,250 research analysts and consultants, and clients in 85 countries.
Job Role: Events Marketing Manager
Location: US, CT, Stamford
Job Description:
The Enterprise Events Marketing Manager is responsible for the implementation of marketing activities directly related to increasing event participation and retention across the events portfolio.
Accountabilities and Duties:
- Enterprise Strategy
- Responsible for implementation of marketing strategy and activities to achieve an increase in client seatholder, C-level and ticketholder attendees for each event
- Work closely with EAS and Research sales to provide tools and templates to help AEs penetrate organizations
- Develop appropriate audience segmentation, messaging/positioning, channel and touch tactics to align with strategy
- Develop external list strategy to support calendar acquisition & leads strategy
- Gain an understanding of our enterprise targets buying patterns and behaviors
Execute an integrated calendar/enterprise campaign for the year including managing creative and copy concepts, contributing throughout the process and providing final approval.
Work closely with event marketing managers for content, targeting/list review and communicate overall strategy and tactics
Align with field marketing to educate Research sales on enterprise targets
Input into corporate marketing programs to maximize events exposure
Leverage the key channels of Search, Social Media and Web to capture new prospects and to help increase awareness of the events portfolio
Identify and share best practices through analysis/testing to inform and improve strategy & ROI
Manage overall cross-promotion budget used to fund enterprise strategy
Loyalty/Retention Program Management:
Develop strategy and implement overall tactics for individual and organization retention programs across the events portfolio
Create, implement and oversee customer loyalty program (specific to Symposium, i.e. Sym Club) – work with other departments to put program into operation, oversee the results for ongoing program development & evaluate success
Understand the customer experience and formulate new ideas for loyalty incentives and perks based on surveys, attendee feedback and focus group input
Skills required:
- CIM post-graduate diploma in marketing or equivalent
- 3-5 years experience in Marketing, with direct experience in event promotion and/or business to business environment.
- Direct marketing
- List management
- Database management
- Experience with fundamental principles of design & copywriting/editing
- Strong ability to execute and drive for results
Additional Details:
Gartner is an Equal Opportunity / Affirmative Action Employer committed to the value of workforce diversity.
Click here to apply.
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