About the Position:
We are seeking a Internet Marketing Specialist who will report to the Marketing Communication Manager and will be responsible for executing global Internet marketing programs, projects and activities related to the Company’s website and overall Internet presence.
Position Summary: Internet Marketing Specialist
Experience: 3 - 4 Years
Education: Bachelor’s Degree in Business, Marketing or Related fields
Functional Area: B2B Marketing & Communication
Job Location: Bangalore, India
Job Description:
- Execute internet marketing plans that involve search engine optimization (SEO), search engine marketing (SEM) and social media marketing
- Develop and manage all components of a paid search campaign/organic ranking, including keywords development, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend
- Collaborate with other teams to integrate and complement market specific plans across different geographical locations
- Co-ordinate and liaise with the Web Developers and Communication team for content integration and optimization
- Responsible for daily monitoring of social media outlets and becoming an advocate of the Company in social media spaces by engaging in dialogues
Roles & Responsibilities:
- Coordinate and manage campaigns on Google Adwords and across other digital platforms
- Optimize campaigns to get maximum conversions and ROI
- An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages
- Maintain and track SEO reports, and build strategies based on trends and findings
- Design and Execute Email Campaigns
- Responsible for daily monitoring of social media outlets to include, but not limited to Linked In, Twitter, Facebook, Google+, Blogs
- Is expected to stay abreast of industry trends and continually research new internet marketing opportunities
Desired Candidate Profile:
- Bachelor’s degree in Marketing or Business and 3+ years of related Internet marketing experience. Master’s degree a plus.
- Understanding of web optimization to increase engagement and conversions
- Strong organizational skills and possess detail-orientation plus ability to work autonomously and collaboratively within a dynamic environment. The capacity to juggle multiple priorities effectively within a fast-paced environment is critical.
- Strong interpersonal and communication skills (written and verbal).
- Google Adwords Certification is a plus
- Good Analytical Skills
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