Announcement:
We are seeking an enthusiastic, multi-talented Marketing Specialist/Sr. Marketing Specialist to join our small, but mighty marketing team. This is a fantastic opportunity for an individual with 3+ years of marketing experience
to help a red hot software company build brand awareness, create product adoption, and help maximize revenue. We have lofty, but attainable goals for 2013, and we need multi-faceted marketing talent to help drive success.
Position: Senior Marketing Specialist
Location: Redwood City, CA
Job Id: 270CA
POSITION OVERVIEW:
Ideal candidates have experience with managing web marketing activities such as website optimization, SEO, SEM, analytics, marketing automation, and online advertising.
You should have a keen eye for modern web design, a flair for punchy copy, a strong attention to detail, and a natural curiosity to explore data that can help measure and drive successful programs.
RESPONSIBILITIES:
- Bring fresh ideas to improve Sencha’s web properties and help to optimize our corporate site, campaign landing pages, and learning resource centers.
- Work with our marketing toolset (e.g., ExpressionEngine, Marketo, SFDC, GA, BrightEdge) to create a great and measurable user experience.
- Monitor and analyze Web traffic and provide regular reporting on conversion and campaign effectiveness.
- Initiate development of A/B and multivariate testing of site content and design to maximize traffic conversion.
- Continuously increase knowledge of web marketing best practices, and help us improve day-to-day activities. Ensure we’re fully leveraging the website for maximum impact/results.
- Help execute a proactive PR strategy to measurably drive awareness and grow our influence in our chosen segments.
- Help manage event logistics (e.g., sponsorships, speaking ops, online events) as needed.
ESSENTIAL EDUCATION & EXPERIENCE:
- B.A. degree in Marketing, Business, English, or Communications preferred.
- Senior Marketing Specialist-Redwood City, CA!!of marketing experience. Startup experience preferred.
ESSENTIAL SKILLS:
- Ability to thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, and not afraid to take risks.
- Independent self-starter with a sense of urgency, proven results orientation, initiative and an affinity for producing consistently high-quality work and meet deadlines.
- Good knowledge of user experience, site usability requirements, and an overall great design sense.
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