Company Profile:
LinkSmart is seeking a senior-level marketing professional to come and lead our strategic marketing initiatives and go-to-market execution
at our Boulder, CO headquarters. Reporting to the CRO, this senior marketing director will be responsible for developing and executing on a clearly defined marketing communications
and customer acquisition strategy that supports consistent business growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve company sales, growth profitability and visibility objectives.
Position Title: Senior Director of Marketing
Location: Boulder, CO
Primary Responsibilities:
- Own the core marketing function, team and go-to-market execution at LinkSmart including the creation, coordination and execution of all marketing strategies and implement tactical plans to meet and exceed company expectations.
- Develop and communicate lead generation plan that executes against goals of generating leads and contacts for the sales team
- Work tightly with LinkSmart engineering and product teams to deliver new release and new product messaging
- Own the messaging and content creation execution for LinkSmart’s outbound communication (web, email communication, etc)
- Develop strategy, materials and execution to position LinkSmart as a brand in the market place
- Use contact management systems to conduct market segmentation and drive targeted marketing activities such as field marketing campaigns, attendance to events, and signups to webinars and similar lead-generating and market-awareness activities
- Develop and execute online lead generation marketing plans using SEO/SEM (Website Optimization, Link Building, and Google Adwords), website metrics, and performance-based content campaigns
- Own broad-based sales communications and outreach via email marketing, integration into newsletters, webinar series, etc. that focus on generating leads and engaging sales contacts
- Own the Public Relations firm selection and on-going management
- Determine and manage lead generation marketing budget; track and analyze ROI and effectiveness of campaigns for prioritization of resources
Qualifications:
- At least 5-8 years of B2B lead generation marketing experience
- Experience in team leadership and management
- Candidate should have an understanding of Software as a Service (SaaS)
- Candidate should have an appreciation and understanding of the online/digital publishing industry
- Candidate should understand the monetization strategizes of web publishers
- Candidate should have experience in generating interest and leads to on-line sign up strategies
- Experience with digital marketing solutions for lead generation, including SEO/SEOM, and associated best practices
- Experience in technical marketing or having served in marketing positions at software companies
- Familiar with CRM systems for lead and contact and pipeline management
- Must be able to demonstrate strong project management, budget management, and organizational skills
- Strong written and verbal communication and presentation skills
- MBA a plus
Core Job Requirements:
- Track record of bringing web-based/SaaS-based products to market
- Ability to impact and influence business decisions
- Successful track record leading and working with cross-functional project teams (engineering, support, sales and executive management)
- Ability to anticipate and manage project risks
- Confident, solution-oriented, independent worker
- Possesses dynamic presentation and leadership skills; experience in presenting to senior management
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