
Position: Insights Analyst
Location: New York
Job Description:
- Cutting edge analytics & insights are a core value proposition for Velti Media clients.
- The interaction between our Insights team and our clients represent the highest form of thought leadership.
- The primary mission of the Insights Analyst is to help marketers answer strategic marketing questions by leveraging the user level data Velti collects on their behalf.
- The Insights Analyst will be responsible for consulting clients, supporting and building the Mobile Analytics Pack (MAP), scoping custom research engagements, creating benchmarks, delivering custom research results & recommendations and creation of thought leadership studies & Velti Learning advanced courses. The Insights Analyst will also work closely with Sales, Client Services, Strategy, Product Management and Product Marketing.
- The position can be based in New York or San Francisco.
Skills:
- Entrepreneurial spirit and ability to thrive in an environment that is developing and growing quickly.
- Knowledge of the latest mobile advertising landscape including technologies, mobile media vendors and mobile devices.
- Strong statistical and consulting background, experience in presenting analyses & recommendations to the Director+ level.
- Supply-side, mobile media network or digital experience a plus.
Responsibilities:
- Perform market leading analyses & develop actionable insights for top tier Velti clients.
- Support and develop the Mobile Analytics Pack (MAP), the market leading analytics package for Velti Media clients.
- Lead Velti Media’s efforts in creation of benchmarks across the media platform.
- Develop, and aggressively implement, processes and technology solutions to scale analytics deliverables and maintain efficiency and accuracy.
- Identify opportunities to introduce, enhance, and create new analytical tools, reports, data mining techniques and data visualizations.
- Be an expert on mobile media measurement, strategy and research with a focus on mobile media performance and optimization in addition to competitive intelligence.
- Build and maintain collaborative relationships across Sales, Operations, Marketing, Strategy, and Client Services.
- Produce thought leadership including white papers, blogs, case studies and Velti Learning curriculum.
Required Experience & Qualifications:
- 1-3 years of sell-side (publisher) or digital market research experience
- Strong analytical skills and ability to work with large amounts of data
- Proficient with analytical and presentation tools, including Excel and PowerPoint in addition to SQL, Map/Reduce or other statistical analysis software packages.
- Proficiency with statistical analyses including cluster analysis, regressions, correlations, etc.
- Advanced skills with MS Office, Business Intelligence tools (Tableau, Business Objects, etc.)
- Excellent oral, written and client presentation skills. Outstanding attention to detail.
- 4 year college degree in the sciences, mathematics, economics or business
Apply here.
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