About Company quote:
We are on the lookout for a National Category Manager to develop and drive category strategy across all PepsiCo categories within a key Customer.
Liaise with marketing, consumer insights and sales to deliver compelling shopper rationale behind PepsiCo strategy, and own successful delivery of this to the customer, via the range review process. Develop integrated approach to customer contact in conjunction with the sales team.Job Role: National Category Manager
Date: Jan 31, 2013
Location: Chatswood, New South Wales, AU
Responsibilities:
- Develop and implement a category strategy across all categories: Salty Snacks, Savoury Biscuits and Cereals.
- Drive Pepsico's Core category space, range, share and sales through a direct relationship with the customer, demonstrating category leadership and expertise alone and with Account Managers.
- Lead the transition from focus on scan sales and consumer insights to integrated shopper/consumer plans to deliver growth, working with marketing to deliver relevant and incremental insights, to build NPD that meets retailer and shopper demands.
- Production of planograms and space tracking measures for all accounts and communication of results to management and also Field Sales Representatives.
- Play an active role in leading the transformation of the category team, from transactional to transformational, within the snacks business, including building strong networks with marketing and sales, liaising with operations to ensure smooth transitions between listed and deleted lines, and supporting the broader category team in building skill set and effectiveness.
- Degree qualififed
- Developing and leading category strategic direction
- Proven experience Building & maintaining customer relationships
- Category Management Principles
- 5+ years FMCG experience
- Category Manager experience 3 years plus
- Ability to be a commercial driver
- Strong negotiation, influencing and team working skills
- Strong experience in activating analytical insights and research with customers
- Prepared to travel domestically as required
- Working knowledge of Apollo/Pro space
- Working knowledge of Nielsen/Aztec
- Strong Excel and analytical ability
- Good communication/presentation skills
- People Management Experience
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